Month 10 - Mobile Marketing and Commerce

For Mobile Marketing and Commerce, we were tasked with conducting our own market research. In this class, I learnt to first analyse which questions would be important for the goals I was seeking to achieve. Then how to effectively question the correct spectrum of people. I then learnt how to present the results in a way that helped conclude or disprove my assumptions. Despite it being focused upon the mobile world for the boundaries of the class, the lessons I learnt from this assignment can be applied to market research across the board for any subject.